SUBJECT CODE : FSBN113
SUBJECT NAME : INTRODUCTION TO E-COMMERCE
SEMESTER : 3
CREDIT HOURS : 3
SCHOOL : School of Foundation Studies
COURSE : Foundation / Foundation Studies in Business



Lecture Notes :

FSBN 113 Lecture 1.pdf

FSBN 113 Lecture 2.pdf

FSBN 113 Lecture 3.pdf

FSBN 113 Lecture 4.pdf

FSBN 113 Lecture 5.pdf

FSBN 113 Lecture 6.pdf

FSBN 113 Lecture 7.pdf

FSBN 113 Lecture 8.pdf

FSBN 113 Lecture 9.pdf

Past Exam Paper : May 2007   
Syllabus : FSBN113SY250   


OBJECTIVES
The course introduces the basic principles of electronic commerce, including its legal, social and ethical dimensions. Besides that, this course will discuss about the different types of e-business models, e-commerce strategy and the building process.

LEARNING OUTCOME

SYNOPSIS

This course covers the fundamentals of electronic commerce: identifying a business model for your company, preparing an e-commerce strategic plan, e-business and e-marketing processes, customer relationship management, the legal issues in electronic commerce, and security of online transactions.






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