School of Foundation Studies

Foundation Studies in Business Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. FSBN101 English For Business 2. FSBN102 Principles of Economics 3. FSBN103 Financial Accounting 4. FSBN105 Business Management 5. FSBN106 Marketing 1 6. FSBN107 Cost Accounting 7. FSBN108 Information Technology 8. FSBN109 Business Communications 9. FSBN110 Financial Accounting 2 10. FSBN104 Business Mathematics 11. FSBN112 Marketing 2 12. FSBN113 Introduction to E-Commerce 13. FSBN111 Business Statistics 14. FSBN114 Organisational Behaviour 15. MPW1113/MPW1123 Bahasa Kebangsaan A/B 16. MPW1143/MPW1153 Moral/Islamic Studies 17. MPW1133 Malaysian Studies Programs Offered 1. Foundation Studies in Business 2. A-Levels » All stamfordonline Courses

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SUBJECT CODE	: FSBN112
SUBJECT NAME	: MARKETING 2
SEMESTER	: 2
CREDIT HOURS	: 3
SCHOOL	: School of Foundation Studies
COURSE	: Foundation / Foundation Studies in Business

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Lecture Notes :	FSBN 112 Lecture 1.pdf FSBN 112 Lecture 2.pdf FSBN 112 Lecture 3.pdf FSBN 112 Lecture 4.pdf FSBN 112 Lecture 5.pdf FSBN 112 Lecture 6.pdf FSBN 112 Lecture 7.pdf FSBN 112 Lecture 8.pdf FSBN 112 Lecture 9.pdf
Past Exam Paper :	May 2007
Syllabus :	FSBN112SY249

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OBJECTIVES

This course aims to

• equip students in the basic fundamentals of marketing;
• expose students to the tools in identifying and analysing the market place and the marketing mix principles and practices;
• develop the students in report writing skills and problem solving skills, respectively.

LEARNING OUTCOME

SYNOPSIS

This course is an introduction to the basic tools of analysing and identifying the market ﾖ business orientations, environment , research and segmentation, targeting and positioning and the marketing mix principles, practices and strategies ﾖ product, price, promotion and place.
Issues in social responsibility, green marketing and digital marketing would also be covered to ensure that students are fully equipped to handle marketing issues in the business world.