| SUBJECT CODE |
: MCP301 |
| SUBJECT NAME |
: PUBLIC RELATIONS RESEARCH AND EVALUATION |
| SEMESTER |
: 3 |
| CREDIT HOURS |
: 3 |
| SCHOOL |
: School of Media Studies |
| COURSE |
: Diploma / Diploma in Media and Communication |
OBJECTIVES
The objectives of the course are to enable students to
1. Understand the role of research in Public Relations.
2. Analyse the key fundamentals of undertaking research in Public Relations.
LEARNING OUTCOME
At the end of the course, student will be able to:
1. Identify the stages in public relations program and research techniques
2. Advantages and disadvantages of type and research methods
3. How public relations research can help achieve objectives and strategies for public relations practitioners
SYNOPSIS
This
unit introduces students to the ways in which research is, or can be
used by public relations practioners. It covers formal research,
including qualitative and quantitative research methodology. Focus
group structuring and questionnaire design, analysis and reporting of
results and the interface with market research professionals. It also
covers informal research including how to use library database and
reference material: how to develop a network of contact and how to
track down information using a variety of methods. These abilities to
research for and research information are critical to planning,
implementing, monitoring and evaluating public relations activity.
Semester & Subjects
Calendar & Timetable
Video Seminars
