School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCP101
SUBJECT NAME	: PRINCIPLES OF PUBLIC RELATIONS
SEMESTER	: 1
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCP101 Week 1.pdf MCP101 Week 2.pdf MCP101 Week 3.pdf MCP101 Week 4.pdf MCP101 Week 5.pdf MCP101 Week 6.pdf MCP101 Week 7.pdf MCP101 Week 8.pdf MCP101 Week 9.pdf MCP101 Week 10.pdf MCP101 Week 11.pdf MCP101 Week 12.pdf MCP101 Week 13.pdf MCP101 Week 14.pdf
Past Exam Paper :
Syllabus :	MCP101SY64

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OBJECTIVES
The objectives of the course are to enable students to: 1. Understand the principles of public relations. 2. Analyse the functions of public relations in todayﾒs society. 3. Understand the techniques of effective PR.

LEARNING OUTCOME
At the end of the course, the student should be able to: 1. Explain the importance of PR in modern organizations. 2. Describe the principles and functions of PR. 3. Demonstrate understanding of methods and techniques of PR writing. 4. Demonstrate understanding of the principles of research and data collection.

SYNOPSIS

This unit is a basic introductory unit to public relations. The unit examines the development of public relations, what it is and what it does, the theory behind successful PR practice, PR in action and the tools a practitioner will use for effective PR.