School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCJ601
SUBJECT NAME	: MULTIMEDIA JOURNALISM
SEMESTER	: 6
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :
Past Exam Paper :
Syllabus :	MCJ601SY88

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OBJECTIVES
The objectives of the course are to enable students to 1. Work as journalist for news enterprises that use the Internet to reach the audience and/or to have a good understanding of this new genre of journalism and its repercussions in the society 2. Develop a critical thinking about the creation of this new journalistic genre, and to experiment with innovative storytelling techniques and writing styles that take advantage of the multimedia presentation capabilities of the World Wide Web 3. Create conditions for the students to master or at least have a good knowledge of the software and other tools utilized in the processes to produce news for the Web;

LEARNING OUTCOME
At the end of the course, students will be able to; 1. Demonstrate understanding of the Internet phenomenon and its impact on journalism, with special attention to the search for a new style of narrative - one that could take advantage of the simultaneous use of text, hypertext, photos, images in motion, audio and databases. We will produce multimedia projects that reflect this new genre of journalism. 2. Analyze and discuss the origins of online journalism and its current trends. Themes will include the history of online journalism, the pre-Web experiments, the adaptation process from traditional media to the online environment, the search for a business model, the audiences, the main characteristics of the new medium, etc.

SYNOPSIS

This qualification is intended for those beginning their careers in journalism in an IT-savvy and information and knowledge-based environment. It is also aimed at those working or seeking to work in multimedia agencies or associated organisations such as Web news agencies and podcasting industries.