School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCG601
SUBJECT NAME	: FUNDAMENTALS OF MEDIA RESEARCH
SEMESTER	: 6
CREDIT HOURS	: 4
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCG 601 Week 1.pdf MCG 601 Week 2.pdf MCG 601 Week 3.pdf MCG 601 Week 4.pdf MCG 601 Week 5.pdf MCG 601 Week 6.pdf MCG 601 Week 7.pdf MCG 601 Week 8.pdf MCG 601 Week 9.pdf MCG 601 Week 10.pdf MCG 601 Week 11.pdf MCG 601 Week 12.pdf MCG 601 Week 13.pdf MCG 601 Week 14.pdf
Past Exam Paper :
Syllabus :	MCG601SY89

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OBJECTIVES
The objectives of the course are to enable students to 1. Understand the role and purpose of research in Media and Communications. 2. Analyse the key fundamentals of research into the three key research fields ﾖ audiences, institutions and texts.

LEARNING OUTCOME
At the end of this course students will be able to :

• Identify the variety of research designs available as well as to design a study
• To examine the theoritical view and the requirement of the structure social science research
• To select as appropriate research methodology and how to implement it effectively

SYNOPSIS

This unit introduces students to the ways in which research is, or can be used by media practitioners. It covers formal research, including qualitative and quantitative research methodology. Focus group structuring and questionaire design, analysis and reporting of results and the interface with market research professionals. It also covers informal research including now using library database and reference material: how to develop a network of contact and how to track down information using a variety of methods. These abilities to research for and research information are critical to planning, implementing, monitoring and evaluating public relations activity.