School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCG401
SUBJECT NAME	: MANAGEMENT
SEMESTER	: 4
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCG 401 Wk 1 & 2.pdf MCG 401 Wk 3 & 4.pdf MCG 401 Wk 5.pdf MCG 401 Wk 6 & 7.pdf MCG 401 Wk 8 & 9.pdf MCG 401 Wk 10 & 11.pdf MCG 401 Wk 12.pdf MCG 401 Wk 13 & 14.pdf
Past Exam Paper :
Syllabus :	MCG401SY79

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OBJECTIVES
The objectives of the course are to enable students to 1. Introduce the functions and role of organisation in the micro and macro environment. 2. Identify the effective use of functions of management. 3. Integrate the human resource activity in an organisation.

LEARNING OUTCOME
At the end of the course, students will be able to: 1. Achieve a basic understanding of the concept of management, its meaning and purpose, role and importance. 2. Identify objectives and goals of management, kinds of organization, principles of organisation and management control. 3. Achieve a basic understanding of importance and role of control, leadership, motivation and decision-making.

SYNOPSIS

This unit focuses on the importance of management in an organisation and its objectives as well as the principles and controlling process in an organisation.