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School of Media Studies

Diploma in Media and Communication
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Other Subjects
1.	MCG101 Presentation Skills
2.	MCG102 Foundation In Media Studies
3.	MCP101 Principles of Public Relations
4.	MCJ101 Writing For Media
5.	MCG103 Business Communication
6.	MCG201 Introduction to Business
7.	MCA201 Principles of Advertising
8.	MCG202 Principles of Marketing
9.	MCG203 Script Writing
10.	MCG204 Mass Media & Society
11.	MCJ301 Print Journalism
12.	MCB301 Broadcasting (Radio, TV and Internet)
13.	MCP301 Public Relations Research And Evaluation
14.	MCG301 Multimedia
15.	MCA301 Media & Advertising
16.	MCP401 Public Relations Processes & Strategies
17.	MCJ401 Broadcast Journalism
18.	MCG401 Management
19.	MCB401 Elements of TV & Film Production Skills
20.	MCG402 Consumer Behaviour
21.	MCG501 Internship
22.	MPW1113/MPW1123 Bahasa Kebangsaan A/B
23.	MPW1133 Malaysian Studies
24.	MPW1143/MPW1153 Moral/Islamic Studies
25.	MCJ601 Multimedia Journalism
26.	MCG601 Fundamentals of Media Research
27.	MCG602 Organisational Behaviour
28.	MCG603 Media Law
29.	MCG604 New Communications Technology

Programs Offered
1.	Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management
2.	Diploma in Media and Communication
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SUBJECT CODE	: MCG204
SUBJECT NAME	: MASS MEDIA & SOCIETY
SEMESTER	: 2
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

Lecture Notes :	MCG 204 Week 1.pdf MCG 204 Week 2.pdf MCG 204 Week 3.pdf MCG 204 Week 4.pdf MCG 204 Week 5.pdf MCG 204 Week 6.pdf MCG 204 Week 7.pdf MCG 204 Week 8.pdf MCG 204 Week 9.pdf MCG 204 Week 10.pdf MCG 204 Week 11.pdf MCG 204 Week 12.pdf MCG 204 Week 13.pdf MCG 204 Week 14.pdf
Past Exam Paper :	MCG 204 MASS MEDIA & SOCIETY Oct 2007.pdf
Syllabus :	MCG204SY71

OBJECTIVES
The objectives of the course are to enable students to 1. Develop an understanding on how media and society relate to each other. 2. Learn the relevance of media and society to the success of effective media studies.

LEARNING OUTCOME
At the end of the course, students will be able to: 1. Describe the relationship between the modern mass media and society within the current issues in the Malaysian context of social theories. 2. Assess different constructions of news, science and science fiction. 3. Engage with preferred readings subversions of dominant ideologies and the different ways people make sense of messages.

SYNOPSIS

The relationship between theories of society and theories of media will be examined from a range of perspectives. Views from traditionalist to pluralist and materialist will be operationlised through media constructions of reality.