School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCG202
SUBJECT NAME	: PRINCIPLES OF MARKETING
SEMESTER	: 2
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCG202 Lesson 1 - Introduction To Marketing.pdf MCG202 Lesson 2 - Marketing Environment.pdf MCG202 Lesson 3 - Marketing Information & Marketing Research.pdf MCG202 Lesson 4 - Consumer Buyer Behaviour.pdf MCG202 Lesson 5 - Business Buyer Behaviour.pdf MCG202 Lesson 6 - Segmentation, Targeting, and Positioning.pdf MCG202 Lesson 7 - Product, Services, and Branding Strategy.pdf MCG202 Lesson 8 - Pricing Product.pdf MCG202 Lesson 9 - Marketing Channels and Supply Chain Management.pdf MCG202 Lesson 10 - Integrated Marketing Communications Strategy.pdf
Past Exam Paper :	MCG 202 PRINCIPLES OF MARKETING Oct 2007.pdf
Syllabus :	MCG202SY69

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OBJECTIVES
The objectives of the course are to enable students to 1. Understand the management aspects of marketing. 2. Explore the applications of marketing in society by the creation of strategic planning.

LEARNING OUTCOME
At the end of the course, student will be able to: Demonstrate an understanding in the field of marketing and the importance of the marketing concept ie. Strategic planning and apply all stages in the marketing process.

SYNOPSIS

The aim of this unit is to focus on major decisions that marketing managers face in their efforts to harmonize the objectives, core competencies and resources of the organisation with the needs and opportunities in the marketplace. Several case studies will be utilised to analyse marketing principles, plans strategies and practice. An important feature of this unit is the development of a comprehensive marketing plan.