School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCG103
SUBJECT NAME	: BUSINESS COMMUNICATION
SEMESTER	: 1
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCG103 Week 1.pdf MCG103 Week 2.pdf MCG103 Week 3.pdf MCG103 Week 4 & 5.pdf MCG103 Week 6.pdf MCG103 Week 7 & 8.pdf MCG103 Week 9.pdf MCG103 Week 10.pdf MCG103 Week 11.pdf MCG103 Week 12.pdf MCG103 Week 13.pdf MCG103 Week 14.pdf
Past Exam Paper :
Syllabus :	MCG103SY66

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OBJECTIVES
The objectives of the course are to enable students to: 1. Provide an understanding of the types of communication tools used in the business environment. 2. Equip students with skills in writing letters, memos, resume, reports for various purposesm events and occasions. 3. Provide an understanding in interpreting tones, non-verbal signals and body language used in the business and organisational context.

LEARNING OUTCOME
At the end of the course, students should be able to: 1. Identify the different forms of written communications used in an organization and understand their purpose and use. 2. Compose basic letters and memos. 3. Demonstrate understanding of the principles and practices used in writing minutes and reports.

SYNOPSIS

This course teaches students about the different types of written communication they will encounter in an organization as well as their format, purpose and use. Student will be required to prepare different types of documents and critique the work of other students.