| SUBJECT CODE |
: MCB301 |
| SUBJECT NAME |
: BROADCASTING (RADIO, TV AND INTERNET) |
| SEMESTER |
: 3 |
| CREDIT HOURS |
: 3 |
| SCHOOL |
: School of Media Studies |
| COURSE |
: Diploma / Diploma in Media and Communication |
OBJECTIVES
The objectives of the course are to enable students to
1. Understand the various broadcast media available and how this differs to the print media.
2. Understand how broadcast media in Malaysia has evolved over the years.
LEARNING OUTCOME
At
the end of the course, students will be able to;
1. Identify the roles and functions of electronic media as opposed to
the print media in the communication industry.
2. Understand the history and development of broadcasting industry in
Malaysia.
3. Demenstrate an understanding of the importance of current issues in
relation to the development of international broadcasting and
electronic digital media.
4. Present research findings on issues pertaining to broadcasting and
its impact on society.
5. Write scripts for news, short features and magazines.
SYNOPSIS
Broadcasting
is one the key communication elements in the Mass Communication field
and is generated through radio, television and film. The unit examines
the process of changes in behaviour and its impact on existing values
in the society. The course also seeks to develop the practical as well
as supervisory skills, which are necessary for the broadcasting
industry.
Semester & Subjects
Calendar & Timetable
Video Seminars
