School of Media Studies

Diploma in Media and Communication Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MCG101 Presentation Skills 2. MCG102 Foundation In Media Studies 3. MCP101 Principles of Public Relations 4. MCJ101 Writing For Media 5. MCG103 Business Communication 6. MCG201 Introduction to Business 7. MCA201 Principles of Advertising 8. MCG202 Principles of Marketing 9. MCG203 Script Writing 10. MCG204 Mass Media & Society 11. MCJ301 Print Journalism 12. MCB301 Broadcasting (Radio, TV and Internet) 13. MCP301 Public Relations Research And Evaluation 14. MCG301 Multimedia 15. MCA301 Media & Advertising 16. MCP401 Public Relations Processes & Strategies 17. MCJ401 Broadcast Journalism 18. MCG401 Management 19. MCB401 Elements of TV & Film Production Skills 20. MCG402 Consumer Behaviour 21. MCG501 Internship 22. MPW1113/MPW1123 Bahasa Kebangsaan A/B 23. MPW1133 Malaysian Studies 24. MPW1143/MPW1153 Moral/Islamic Studies 25. MCJ601 Multimedia Journalism 26. MCG601 Fundamentals of Media Research 27. MCG602 Organisational Behaviour 28. MCG603 Media Law 29. MCG604 New Communications Technology Programs Offered 1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management 2. Diploma in Media and Communication » All stamfordonline Courses

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SUBJECT CODE	: MCA201
SUBJECT NAME	: PRINCIPLES OF ADVERTISING
SEMESTER	: 2
CREDIT HOURS	: 3
SCHOOL	: School of Media Studies
COURSE	: Diploma / Diploma in Media and Communication

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Lecture Notes :	MCA201 Week 1.pdf MCA201 Week 2.pdf MCA201 Week 3.pdf MCA201 Week 4.pdf MCA201 Week 5.pdf MCA201 Week 6.pdf MCA201 Week 7.pdf MCA201 Week 8.pdf MCA201 Week 9.pdf MCA201 Week 10.pdf MCA201 Week 11.pdf MCA201 Week 12.pdf MCA201 Week 13.pdf MCA201 Week 14.pdf
Past Exam Paper :	MCA 201 PRINCIPLES OF ADVERTISING Oct 2007.pdf
Syllabus :	MCA201SY68

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OBJECTIVES
The objectives of the course are to enable students to: 1. Acquire a knowledge of the roles and functions of advertising 2. Expose to the benefits and assistance provided by research of advertising campaigns. 3. Identify target audiences, markets and segments 4. Appreciate the different types of advertising used by organizations 5. Understand the structure and operation of advertising agencies. 6. Understand the role of media research

LEARNING OUTCOME
At the end of the course, students will be able to: 1. Demonstrate understanding of advertising as part of the marketing of products, services and organizations. 2. Develop advertising messages within constraints of law and codes of practice. 3. Apply the principles of delivering relevant messages to the selected target audiences. 4. Produce advertising material aimed at the selected target audiences.

SYNOPSIS

This course exposes students to:

• The role and types of advertising
• Advertising agencies
• Media research
• The law of governing advertising and,
• The impact of technology