School of Media Studies

Diploma in Media and Communication
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Programs Offered
1. Higher Group Diploma in Marketing, Advertising, Public Relations, and Selling and Sales Management
2. Diploma in Media and Communication

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Diploma in Media and Communication

HOW CAN I BECOME A MEDIA PROFESSIONAL?
The Diploma in Media and Communication covers all the important aspects of Journalism, Broadcasting, Advertising and Public Relations to start you off on a career in any one of those fields. There is a high demand in the media industry for creative individuals. Media is also one of the most exciting fields to be working in. The core subjects in this course will help develop your abilities in creative and critical thinking to get a head start in your profession.
The qualification will take you into the final year of mass communication degrees in UK and Australia including the University of Southern Queenslandメs (USQ) Bachelor of Mass Communication. Alternatively, you may start with the LCCI Group Diploma in Marketing, Advertising, Public Relations, Selling & Sales Management and proceed to the Diploma in Media and Communication.



BREAKDOWN OF SUBJECTS ACCORDING TO SEMESTERS

Semester 1
MCG101 Presentation Skills
MCG102 Foundation In Media Studies
MCP101 Principles of Public Relations
MCJ101 Writing For Media
MCG103 Business Communication


Semester 2
MCG201 Introduction to Business
MCA201 Principles of Advertising
MCG202 Principles of Marketing
MCG203 Script Writing
MCG204 Mass Media & Society


Semester 3
MCJ301 Print Journalism
MCB301 Broadcasting (Radio, TV and Internet)
MCP301 Public Relations Research And Evaluation
MCG301 Multimedia
MCA301 Media & Advertising


Semester 4
MCP401 Public Relations Processes & Strategies
MCJ401 Broadcast Journalism
MCG401 Management
MCB401 Elements of TV & Film Production Skills
MCG402 Consumer Behaviour


Semester 5
MCG501 Internship
MPW1113/MPW1123 Bahasa Kebangsaan A/B
MPW1133 Malaysian Studies
MPW1143/MPW1153 Moral/Islamic Studies


Semester 6
MCJ601 Multimedia Journalism
MCG601 Fundamentals of Media Research
MCG602 Organisational Behaviour
MCG603 Media Law
MCG604 New Communications Technology







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