School of Business and Marketing

Diploma in Marketing Administration
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Programs Offered
1. Diploma in Business Administration
2. Diploma in Marketing Administration
3. Chartered Institute of Marketing
4. B.A. (Hons) Marketing
5. B.A. (Hons) International Business
6. Master of Business Administration.

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Diploma in Marketing Administration

THE PROGRAMME

The Diploma in Marketing Administration has been designed to stand as a qualification on its own and as route to a marketing degree. This programme provides students with the prerequisite knowledge and skills required for crafting a career in marketing It also prepares the students to be effective members of the workforce by enhancing their problem-solving skills and planning capabilities. It achieves this by preparing the students with basic relevant learning skills to acquire and apply useful knowledge so as to qualify for different positions in commerce and industry, particularly in the competitive world of marketing.

BREAKDOWN OF SUBJECTS ACCORDING TO SEMESTERS

Semester 1
1. Business Communication
2. Business Organisation
3. Financial Accounting and Costing
4. Marketing

Semester 2
1. Economics
2. International Marketing
3. Introduction to Company Law
4. Marketing Research Methods

Semester 3
1. Quantitative Methods
2. Information Systems Technology
3. Direct Marketing

Semester 4
1. Marketing Communications
2. Management Information System
3. International Business Context
4. Operation Management

Semester 5
1. Human Resource Management
2. Public Relations
3. Japanese Language
4. Buyer Behaviour

Semester 6
1. Bahasa Kebangsaan
2. Malaysia Studies
3. Moral / Islamic Studies

Semester 7
1. Personal Selling
2. Customer Services
3. International Strategic Management
4. Project Management






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