School of Human Resource Management

Diploma in Human Resource Management Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. DHR101 Organisational Behaviour 2. DHR102 Microeconomics 3. DHR103 Business Mathematics 4. DHR104 Introduction to Information Technology 5. DHR105 Introduction to Accounting 6. DHR106 Fundamentals of Management 7. DHR107 English for Academic Purposes 8. MPW1133 Malaysia Studies 9. DHR108 Human Resource Principles 10. DHR109 Macroeconomics 11. DHR110 Malaysia Labour Laws 12. DHR111 Fundamentals of Marketing 13. DHR112 Introduction to Psychology 14. DHR201 Introduction to Human Resource Information Systems 15. DHR202 Public Relations and Communications 16. DHR203 Introduction to Statistics 17. DHR204 Introduction to Finance 18. MPW1143/MPW1153 Moral/Islamic Studies 19. DHR205 Human Resource Planning 20. DHR206 Compensation and Benefits 21. MPW1113/PPW1123 Bahasa Kebangsaan A/B 22. DHR207 Recruitment and Selection 23. DHR208 Performance Appraisal 24. DHR209 Occupational Safety and Health Act 25. DHR210 Human Resource Development 26. DHR211 Strategic Management 27. DHR301 International Human Resource Management 28. DHR302 Public Speaking 29. DHR303 Employment Relations 30. DHR304 Training and Development Programs Offered 1. Diploma in Human Resource Management » All stamfordonline Courses

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SUBJECT CODE	: DHR202
SUBJECT NAME	: PUBLIC RELATIONS AND COMMUNICATION
SEMESTER	: 4
CREDIT HOURS	: 3
SCHOOL	: School of Human Resource Management
COURSE	: Diploma / Diploma in Human Resource Management

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Lecture Notes :	DHR 202 Week 1.pdf DHR 202 Week 2.pdf DHR 202 Week 3.pdf DHR 202 Week 4.pdf DHR 202 Week 5.pdf DHR 202 Week 6.pdf DHR 202 Week 7.pdf DHR 202 Week 8.pdf DHR 202 Week 9.pdf DHR 202 Week 10.pdf DHR 202 Week 11.pdf DHR 202 Week 12.pdf DHR 202 Week 13.pdf DHR 202 Week 14.pdf
Past Exam Paper :
Syllabus :	202.pdf

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OBJECTIVES
The student should be able to understand what PR is and how it got started as early forms of communication. One step towards this is the creation of a corporate identity and the use of house journals. Student also needs to know the origins of modern PR and the development of newer communication media and the development of PR consultancies. It also provides basic understanding of communication in workplace.

LEARNING OUTCOME
At the end of the lesson, the student will be able:

• To understand the use of public relation in advertising, sales promotion, propaganda and publicity.
• Use the role of Public Relation Department and program in it.
• To distinguish the various functions and techniques of different communication presentations; both in the oral and written format.
• To write a piece of written communication in letter, memo, meeting documentation, reports and perform an oral presentation competently.
• To achieve an understanding of the English grammar and apply it to their written and spoken presentations.

SYNOPSIS

This course introduces students to alternative methods of communication, both in the oral and written format. Nevertheless, this course provides a good understanding when dealing with human interaction and with that, the students will be able to identify the importance of Public Relations in every conversation.