| SUBJECT CODE |
: DES3102 |
| SUBJECT NAME |
: CUSTOMER CARE |
| SEMESTER |
: 7 |
| CREDIT HOURS |
: 4 |
| SCHOOL |
: School of Secretarial Studies |
| COURSE |
: Diploma / Diploma in Executive Secretaryship |
OBJECTIVES
Objectives of this unit are:
- Understand what customer care consists of and how it is applied in different cultures.
- Understand the role of reliable systems in providing effective customer care.
LEARNING OUTCOME
Upon completion of this unit, students will be able to:
- Demonstrate and apply an understanding of effective communication with customers.
- Identify customer problems and evaluate ways of solving them.
- Investigate and draw conclusions about the delivery of customer care in a particular organisation.
SYNOPSIS
Unit 1
- Understand aspects of customer care.
- Identify customer and organisational culture.
- Recognize regional national cultures in customer care.
|
Unit 2
- Understand and apply organisational service procedures and systems.
- Work with others to produce reliable customer care.
- Demonstrate personal reliability in the delivery of customer care.
- Identify what to do when systems go wrong.
|
Unit 3
- Identify different forms of communication for different customers.
- Respond effectively to the needs and feelings of customers.
- Understand and apply effective information exchange techniques between the organisation and the customer.
|
Unit 4
- Identify and interpret customer problems.
- Understand and generate solutions, which please the customer.
- Determine how to prevent problems reoccurring.
|
Unit 5
- Gather customer feedback from a service organisation or a section of it.
- Analyse data in relation to both service procedures and personal behaviours.
- Write a report, which examines how well the organisation meets customer expectations.
|