| SUBJECT CODE |
: DES2201 |
| SUBJECT NAME |
: BUSINESS COMMUNICATION II |
| SEMESTER |
: 5 |
| CREDIT HOURS |
: 3 |
| SCHOOL |
: School of Secretarial Studies |
| COURSE |
: Diploma / Diploma in Executive Secretaryship |
OBJECTIVES
The objectives of this unit are to:
- Identify the format and the language for a variety of written communications emanating from an organisation.
- Understand the use and application of graphs, drawings and charts in a document
- Identify situations when a fax, telegram, emails or telex should be used.
- Produce basic newsletters, Press Releases and publicity materials.
LEARNING OUTCOME
Upon completion of this unit, students will be able to:
- Use the English language competently in drafting various documents
- Interact skilfully.
SYNOPSIS
Unit 1
- Letter Writing
- Circular/Sales Letter
- Consolidation of letter writing
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Unit 2
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Unit 3
- Mass Communication
- Newsletters
- Advertisements
- Leaflets
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Unit 4
- Telecommunication
- Telegrams, Telex, Fax, E-Mail
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Unit 5
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Unit 6
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Unit 7
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Unit 8
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Unit 9
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