School of Secretarial Studies

Diploma in Executive Secretaryship Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. DES1101 Business English & Presentation Skills 2. DES1102 Text Processing & Keyboarding 3. DES1103 Office Practice 4. DES1104 Basic Shorthand 5. DES1201 Business Communication I 6. DES1202 Business Studies 7. DES1203 Information & Communication Technology 8. DES1204 Office Administration 9. DES1301 Public Relations 10. DES1302 Communication and Task Management 11. DES1303 Workplace Ethics 12. DES2101 Business English II 13. DES2102 Basic Accounting 14. DES2103 Management Theories I 15. DES2104 Management Information I 16. DES2201 Business Communication II 17. DES2202 Human Resources Management I 18. DES2203 Management Theories II 19. DES2204 Management Information II 20. MPW1113/MPW1123 Bahasa Kebangsaan A/B 21. MPW1133 Malaysian Studies 22. MPW1143/MPW1153 Moral/Islamic Studies 23. DES3101 Human Resources Management II 24. DES3102 Customer Care 25. DES3103 Organising Skills 26. DES3104 Personality Development Programs Offered 1. Certificate of Office Administration 2. Diploma in Executive Secretaryship 3. Diploma in Corporate Administration » All stamfordonline Courses

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SUBJECT CODE	: DES1301
SUBJECT NAME	: PUBLIC RELATIONS
SEMESTER	: 3
CREDIT HOURS	: 3
SCHOOL	: School of Secretarial Studies
COURSE	: Diploma / Diploma in Executive Secretaryship

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Lecture Notes :	DES 1301 Chapter 1.pdf DES 1301 Chapter 2.pdf DES 1301 Chapter 3.pdf DES 1301 Chapter 4.pdf DES 1301 Chapter 5.pdf DES 1301 Chapter 6.pdf DES 1301 Chapter 7.pdf DES 1301 Chapter 8.pdf DES 1301 Chapter 9.pdf DES 1301 Chapter 10.pdf
Past Exam Paper :	DES 1301 Public Relations - Feb 07.pdf
Syllabus :	DES1301.pdf

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OBJECTIVES
The student should be able to understand what PR is and how it got started as early forms of communication. One step towards this is the creation of a corporate identity and the use of house journals. Students also need to know the origins of modern PR and the development of newer communication media and the development of PR consultant.

LEARNING OUTCOME

Upon completion of this unit, students will be able to:

• Understand about the role and functions of public relations and the importance of it in every modern organisation.
• Understand the principle and functions of public relations
• Know ways and techniques of writing and also the ability to interact with others.

SYNOPSIS

1. History of Public Relations Understand how Public Relations started Explain the beginnings of Public Relations

2. Public Relations Defined and distinguished Give definitions of Public Relations Explain the following: advertising, sales promotion, propaganda, publicity and Public Relations Know the types of images Explain a Public Relations practitioner's characteristics

3. Public Relations Consultants and departments Know what a Public Relations consultancy is. Understand the fee structure. Discuss the advantages and disadvantages of a Public Relations consultancy. Understand the need for internal Public Relations department. Outline the Public Relations departments activities. Discuss the advantages and disadvantages of a Public Relations department.

4. Planning Public Relations Programs Give the reasons for planning Public Relations programs. List the six stages involved in Public Relations planning.

5. Publics of Public Relations Understand what publics in Public Relations mean. Identify who are the publics concerned.

6. Press Relations Understand how to achieve good press relations. Know how a news release should be written and the rules to follow.

7. Created Private Media Identify the various media for specific publics. Know about the tools of communication such as house journals.

8. Management and Employee Relations Understand the internal Public Relations media and techniques. Explain the objectives of employee communications.

9. Photography Know the importance of photography. Understand the uses of photography. Explain photo captions.