School of Secretarial Studies

Diploma in Corporate Administration Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MPW1113/MPW1123 Bahasa Kebangsaan A/B 2. DCA101 Business English 3. DCA102 Business Statistics 4. DCA103 Business Accounting 5. DCA104 Management Theories 6. DCA105 Desktop Publshing and Database 7. DCA106 Financial Accounting 8. DCA107 Human Resources Management 9. DCA108 Micoeconomics 10. MPW1133 Malaysian Studies 11. DCA109 Business Communication 12. DCA110 Business Organisation & Management 13. DCA111 Macroeconomics 14. MPW1143/MPW1153 Moral/Islamic Studies 15. DCA112 Quantitative Methods 16. DCA201 Cost Accounting 17. DCA202 Information Technology 18. DCA203 Law of Meetings 19. DCA204 Public Relations 20. DCA205 Business Ethics 21. DCA206 Business Law 22. DCA207 Corporate Administration I 23. DCA208 Financal Management 24. DCA209 Management Information System 25. DCA210 Taxation 26. DCA211 Corporate Administration II 27. DCA212 Corporate Compliance & Practice 28. DCA213 Marketing 29. DCA214 Personality Development Programs Offered 1. Certificate of Office Administration 2. Diploma in Executive Secretaryship 3. Diploma in Corporate Administration » All stamfordonline Courses

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SUBJECT CODE	: DCA213
SUBJECT NAME	: MARKETING
SEMESTER	: 6
CREDIT HOURS	: 3
SCHOOL	: School of Secretarial Studies
COURSE	: Diploma / Diploma in Corporate Administration

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Lecture Notes :	DCA 213 Lecture 1.pdf DCA 213 Lecture 2.pdf DCA 213 Lecture 3.pdf DCA 213 Lecture 4.pdf DCA 213 Lecture 5.pdf DCA 213 Lecture 6.pdf DCA 213 Lecture 7.pdf DCA 213 Lecture 8.pdf DCA 213 Lecture 9.pdf DCA 213 Lecture 10.pdf DCA 213 Lecture 11.pdf DCA 213 Lecture 12.pdf DCA 213 Lecture 13.pdf DCA 213 Lecture 14.pdf
Past Exam Paper :	DCA 213 Marketing - May 08.pdf
Syllabus :	DCA213.pdf

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OBJECTIVES
The objective of this subject is to introduce the various aspects of human resource management within an organisation with emphases on: Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and rewards, Industrial Relations, and the effect of conflict in an organization.

LEARNING OUTCOME
On completion of this subject, the learners should be able to:

• explain why HR management important to all managers in an organisation
• outline the elements, types as well as the outcomes of job analysis, recruitment and selections, training and development, performance appraisal and compensation and rewards
• apply the general obligations created by law regarding the employment relationship including contracts of employment, disciplinary procedures and termination of service
• list down the basic penalty of infringing the labour law
• explain the effect of conflict and ways to overcome conflict in an organization.

SYNOPSIS

This subject introduces students to basic marketing knowledge necessary to manage a business successfully.