School of Secretarial Studies

Diploma in Corporate Administration Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. MPW1113/MPW1123 Bahasa Kebangsaan A/B 2. DCA101 Business English 3. DCA102 Business Statistics 4. DCA103 Business Accounting 5. DCA104 Management Theories 6. DCA105 Desktop Publshing and Database 7. DCA106 Financial Accounting 8. DCA107 Human Resources Management 9. DCA108 Micoeconomics 10. MPW1133 Malaysian Studies 11. DCA109 Business Communication 12. DCA110 Business Organisation & Management 13. DCA111 Macroeconomics 14. MPW1143/MPW1153 Moral/Islamic Studies 15. DCA112 Quantitative Methods 16. DCA201 Cost Accounting 17. DCA202 Information Technology 18. DCA203 Law of Meetings 19. DCA204 Public Relations 20. DCA205 Business Ethics 21. DCA206 Business Law 22. DCA207 Corporate Administration I 23. DCA208 Financal Management 24. DCA209 Management Information System 25. DCA210 Taxation 26. DCA211 Corporate Administration II 27. DCA212 Corporate Compliance & Practice 28. DCA213 Marketing 29. DCA214 Personality Development Programs Offered 1. Certificate of Office Administration 2. Diploma in Executive Secretaryship 3. Diploma in Corporate Administration » All stamfordonline Courses

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SUBJECT CODE	: DCA204
SUBJECT NAME	: PUBLIC RELATIONS
SEMESTER	: 4
CREDIT HOURS	: 3
SCHOOL	: School of Secretarial Studies
COURSE	: Diploma / Diploma in Corporate Administration

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Lecture Notes :	DCA 204 Unit 1.pdf DCA 204 Unit 2.pdf DCA 204 Unit 3.pdf DCA 204 Unit 4.pdf DCA 204 Unit 5.pdf DCA 204 Unit 6.pdf DCA 204 Unit 7.pdf DCA 204 Unit 8.pdf DCA 204 Unit 9.pdf DCA 204 Unit 10.pdf DCA 204 Unit 11.pdf
Past Exam Paper :	DCA 204 Public Relations July 07.pdf
Syllabus :	DCA204.pdf

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OBJECTIVES
To teach the basic principles of corporate finance and how it interrelates to business organisations; to teach the basic financial statements including the profit and loss, balance sheet and cash flow statements; to teach the basics of capital budgeting; to teach and explain short-term financial management; to teach and explain long-term financial management.

LEARNING OUTCOME
Upon completion of this subject, learners should be able to:

• explain the history and definition of public relations
• evaluate the role of public relations from advertising, propaganda, sales promotion and marketing
• identify and explain the different methods to gain public awareness
• list the six stages of Public Relations planning.
• explain the different type of media used
• discuss the uses of photography.

SYNOPSIS

This subject introduces student to human interaction and the importance of Public Relations in communication and conversation.