| SUBJECT CODE |
: DCA109 |
| SUBJECT NAME |
: BUSINESS COMMUNICATION |
| SEMESTER |
: 3 |
| CREDIT HOURS |
: 3 |
| SCHOOL |
: School of Secretarial Studies |
| COURSE |
: Diploma / Diploma in Corporate Administration |
OBJECTIVES
The
objective of the subject is to teach students to communicate
effectively using theories of communication and appropriate modes of
communication, as situation demands.
LEARNING OUTCOME
On completion of this subject, the learners should be able to:
- describe the theories of the communication process
- apply the basic telephone skills and techniques
- demonstrate ways to conduct a formal meeting
- write business documents
- deliver an oral presentation.
SYNOPSIS
Theories
of communication; principles of effective communication; different
modes of communication including letters, memos, newsletters, etc.;
electronic communication including e-mail, telex and telegram;
communicating for different purposes ヨ letters, advertisements, resumes
and publicity materials; report writing; visual and pictorial
communication; general principles of design in communication.