| SUBJECT CODE |
: DBA 304 |
| SUBJECT NAME |
: INTERNATIONAL BUSINESS FINANCE |
| SEMESTER |
: 7 |
| CREDIT HOURS |
: 4 |
| SCHOOL |
: School of Business and Marketing |
| COURSE |
: Diploma / Diploma in Business Administration |
OBJECTIVES
Appreciate that many businesses are no longer operating in the domestic local environment.
Develop a sense of urgency that tremendous opportunities exist
to develop business if companies can change their mindsets from
domestic to international dimensions.
Acquire the expertise to develop strategies for international
expansion and in so doing to understand how to deal successfully with a
range of business issues at an international level.
LEARNING OUTCOME
SYNOPSIS
The
development of world trade: The changing nature of international
business; understanding customer needs and motivations; strategic role
of information gathering in the international environment; concepts of
international marketing planning; globalisation; the developments of
the range tools of the marketing mix in different environment.