School of Business and Marketing

Diploma in Business Administration Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. DBA 101 INTRODUCTION TO BUSINESS 2. DBA 103 INTRODUCTION TO ACCOUNTING 3. DBA 104 BASIC BUSINESS ENGLISH 4. DBA 102 BASIC BUSINESS STATISTICS 5. DBA 105 Economic Environment 6. DBA 106 Contemporary Business Organisation 7. DBA 107 Financial Accounting 8. DBA 108 Business Communication 9. DBA 109 Principles of Marketing 10. MPW1113/MPW1123 Bahasa Kebangsaan A/B 11. MPW1133 Malaysian Studies 12. MPW1143/MPW1153 Moral/Islamic Studies 13. DBA 201 Business Statistics 14. DBA 202 Cost and Management Accounting 15. DBA 203 Commercial Law 16. DBA 204 Managing Human Resources I 17. DBA 205 Strategic Management 18. DBA 206 Strategic Analysis 19. DBA 207 Managing Human Resouces II 20. DBA 208 Financial Management 21. DBA 209 Insurance 22. DBA 210 International HRM 23. DBA 211 International Marketing 24. DBA 212 Public Relation 25. DBA 301 International Strategic Analysis 26. DBA 302 Total Quality Management 27. DBA 303 Business Information System 28. DBA 304 International Business Finance Programs Offered 1. Diploma in Business Administration 2. Diploma in Marketing Administration 3. Chartered Institute of Marketing 4. B.A. (Hons) Marketing 5. B.A. (Hons) International Business 6. Master of Business Administration. » All stamfordonline Courses

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SUBJECT CODE	: DBA 212
SUBJECT NAME	: PUBLIC RELATION
SEMESTER	: 6
CREDIT HOURS	: 3
SCHOOL	: School of Business and Marketing
COURSE	: Diploma / Diploma in Business Administration

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Lecture Notes :	DBA 212 Week 1 & 2.pdf DBA 212 Week 3 & 4.pdf DBA 212 Week 5 & 6.pdf DBA 212 Week 7 & 8.pdf DBA 212 Week 9 & 10.pdf DBA 212 Week 11 & 12.pdf DBA 212 Week 13 & 14.pdf
Past Exam Paper :	DBA 212 Public Relation Apr 07.pdf
Syllabus :	DBA 212 Public Relations.pdf

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OBJECTIVES
Students learn to appreciate the role of PR practitioner as a professional working within legal and ethical constraints.

LEARNING OUTCOME

SYNOPSIS

This unit is an introduction to public relations theory and practice pertaining to an organization's internal and external functions. Underpinnings in communication and mass communication theories are also discussed. Students will develop skills on writing PR materials particularly press release, as well as appreciate the role of the PR professional working within legal and ethical constraints.