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School of Business and Marketing

Diploma in Business Administration
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Other Subjects
1.	DBA 101 INTRODUCTION TO BUSINESS
2.	DBA 103 INTRODUCTION TO ACCOUNTING
3.	DBA 104 BASIC BUSINESS ENGLISH
4.	DBA 102 BASIC BUSINESS STATISTICS
5.	DBA 105 Economic Environment
6.	DBA 106 Contemporary Business Organisation
7.	DBA 107 Financial Accounting
8.	DBA 108 Business Communication
9.	DBA 109 Principles of Marketing
10.	MPW1113/MPW1123 Bahasa Kebangsaan A/B
11.	MPW1133 Malaysian Studies
12.	MPW1143/MPW1153 Moral/Islamic Studies
13.	DBA 201 Business Statistics
14.	DBA 202 Cost and Management Accounting
15.	DBA 203 Commercial Law
16.	DBA 204 Managing Human Resources I
17.	DBA 205 Strategic Management
18.	DBA 206 Strategic Analysis
19.	DBA 207 Managing Human Resouces II
20.	DBA 208 Financial Management
21.	DBA 209 Insurance
22.	DBA 210 International HRM
23.	DBA 211 International Marketing
24.	DBA 212 Public Relation
25.	DBA 301 International Strategic Analysis
26.	DBA 302 Total Quality Management
27.	DBA 303 Business Information System
28.	DBA 304 International Business Finance

Programs Offered
1.	Diploma in Business Administration
2.	Diploma in Marketing Administration
3.	Chartered Institute of Marketing
4.	B.A. (Hons) Marketing
5.	B.A. (Hons) International Business
6.	Master of Business Administration.
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SUBJECT CODE	: DBA 205
SUBJECT NAME	: STRATEGIC MANAGEMENT
SEMESTER	: 5
CREDIT HOURS	: 3
SCHOOL	: School of Business and Marketing
COURSE	: Diploma / Diploma in Business Administration

Lecture Notes :
Past Exam Paper :	DBA 205 Strategic Management Aug 07.pdf
Syllabus :	DBA 205 Strategic Management.pdf

OBJECTIVES
To expose students to the reality of strategic management and to build skills for strategic decision making.

LEARNING OUTCOME

SYNOPSIS

Strategic management examines the development and implementation of strategies in organizations. The subject introduces frameworks and techniques that support the strategic management process.