| SUBJECT CODE |
: DBA 109 |
| SUBJECT NAME |
: PRINCIPLES OF MARKETING |
| SEMESTER |
: 2 |
| CREDIT HOURS |
: 3 |
| SCHOOL |
: School of Business and Marketing |
| COURSE |
: Diploma / Diploma in Business Administration |
OBJECTIVES
Upon completion of the module, students will be able to:
Assess and understand the history and philosophy of marketing.
Identify and explain the micro and macro marketing environment.
Discuss the various and importance of marketing planning, analysis, control and implementation.
Evaluate the importance of Managing the marketing mix.
Evaluate the importance of Product and service policies.
Discuss the various Pricing policies.
Analyse the importance of Channel and physical distribution policies.
Apply the Marketing communications policies.
Explain the Future developments and the social, environmental and ethical dimensions of marketing.
LEARNING OUTCOME
SYNOPSIS
The development of the marketing concept and its relevance to different types of organisations.
The marketing function and its relationship to other functions in the company.
The value and limitations of each of the tools of marketing marketing research and the elements of the marketing mix.
Semester & Subjects
Calendar & Timetable
Video Seminars
