| SUBJECT CODE |
: DBA 104 |
| SUBJECT NAME |
: BASIC BUSINESS ENGLISH |
| SEMESTER |
: 1 |
| CREDIT HOURS |
: 4 |
| SCHOOL |
: School of Business and Marketing |
| COURSE |
: Diploma / Diploma in Business Administration |
OBJECTIVES
To enable students to:
Use written English in a variety of business situations
Present a variety of data in both written and graphical form
Understand the principles of business communcation
Appreciate common barriers to clear communication and how to overcome them
Keep abreast developments in communications technology
Draft all the usual forms of business correspondence from given data
LEARNING OUTCOME
SYNOPSIS
To
understand the principles of communication and the different forms of
communication that are necessary in any organization.
To appreciate and apply Business Communication principles and
communication procedures effectively for improved coordination in
organizations.