School of Secretarial Studies

Certificate of Office Administration
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Other Subjects
1. COA101 Business Communication I
2. COA102 Business English
3. COA103 Business Studies
4. COA104 Office Procedures I
5. COA105 Word Processing Techniques
6. COA106 Spreadsheet Processing Techniques
7. COA201 Business Communication II
8. COA202 Book-Keeping & Accounts
9. COA203 Work Ethics
10. COA204 Office Procedures II
11. COA205 Outlook Express and Powerpoint
12. COA206 Access and Desktop Publishing
13. COA301 Personality Development
14. COA302 Practical Training
15. MPW1133 Malaysian Studies
16. MPW1143/MPW1153 Moral/Islamic Studies
17. MPW1113/MPW1123 Bahasa Kebangsaan A/B



Programs Offered
1. Certificate of Office Administration
2. Diploma in Executive Secretaryship
3. Diploma in Corporate Administration

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SUBJECT CODE : COA103
SUBJECT NAME : BUSINESS STUDIES
SEMESTER : 1
CREDIT HOURS : 3
SCHOOL : School of Secretarial Studies
COURSE : Certificate in Office Administration



Lecture Notes :

Past Exam Paper :
Syllabus :


OBJECTIVES

  • State facts, use appropriate terminology and give examples of concepts applicable to business.
  • Read with understanding and interpret information presented in verbal, numerical and diagrammatical form.
  • Recognise, organise and present facts, apply data and information appropriately.
  • Apply concepts and information in calculating and solving simple problems.

LEARNING OUTCOME

Upon completion of this unit, students will be able to:

  • Understand various commercial activities, structure of business, finance and the role of government agencies

SYNOPSIS

Unit 1 - Principles of Business

  • Concepts such as cycle of wants; supply and demand; goods and services.
  • Work and production or result of demand.
  • Planned, free market and mixed economies.
  • Primary, secondary and tertiary sectors of buisness.
  • Specialisation and division of labour.
  • Exchange of goods and services and interdependence of business locally, nationally and internationally.
  • Visible and invisible trade, imports and exports.
  • Factors associated with the location of business – raw materials, population, markets, transport network, natural advantages and government influences.

Unit 2 - Commercial concepts

  • Capital, profits and losses, shares, liability, risk as examples.

Unit 3 - Business Units

  • Features of sole trader, partnership, limited companies (public and private) and multi-national organisations according to legal status and scale of business. Concept of limited liability.
  • Differences between public sector and private sector business in terms of ownership, control, sources of funding and distribution of profit or surplus.

Unit 4 - Business Expansion and Organisation Chart

  • Formulation of organisational charts.
  • Examples of organisations structured in terms of functions, product and market.
  • Growth of business and methods involved: internal expansion, horizontal, vertical and lateral integration.

Unit 5 - Communication

  • Internal and external communication.
  • Different methods of communication and appropriate solutions to business problems.

Unit 6 - Insurance

  • Reduction of business risk through diversification and insurance and types of risk covered.

Unit 7 - Production

  • Differences between forms of production (mass and batch); quality control in relation to the importance of the market.
  • Concept of chain distribution.

Unit 8 - Marketing

  • Development of products to meet market needs; concept of product life cycles; market research.
  • Marketing mix and relationships between the ‘4 Ps’ (Product, Place, Price, Promotion).
  • Principal marketing methods and their usefulness in particular situations.
  • Fixed and variable costs, gross and net profit and profit margin.
  • Calculation of product price.

Unit 9 - Sources of Finance

  • Sources of financing loans and overdrafts, hire purchase and retained profits.

Unit 10 - Transport

  • Main types of transport.
  • Selection of suitable methods of transport

Unit 11 - Personnel Management

  • Types of work: skilled and unskilled; management and labour.
  • Forms of monetary and non-monetary rewards from work.
  • Responsibilities of employee and employer in the workplace in respect of health and safety, in resolving disputes and grievances.
  • Roles of the personnel department in recruiting including job description and advertisement, selection and training.

Unit 12 - Local and National Agencies

  • Local and national agencies, eg Chambers of Commerce, Trade Associations, Banks, Government Agencies.
  • Role of pressure groups in influencing business activities.





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