School of Secretarial Studies

Certificate of Office Administration Home Semester & Subjects Calendar & Timetable Video Seminars Other Subjects 1. COA101 Business Communication I 2. COA102 Business English 3. COA103 Business Studies 4. COA104 Office Procedures I 5. COA105 Word Processing Techniques 6. COA106 Spreadsheet Processing Techniques 7. COA201 Business Communication II 8. COA202 Book-Keeping & Accounts 9. COA203 Work Ethics 10. COA204 Office Procedures II 11. COA205 Outlook Express and Powerpoint 12. COA206 Access and Desktop Publishing 13. COA301 Personality Development 14. COA302 Practical Training 15. MPW1133 Malaysian Studies 16. MPW1143/MPW1153 Moral/Islamic Studies 17. MPW1113/MPW1123 Bahasa Kebangsaan A/B Programs Offered 1. Certificate of Office Administration 2. Diploma in Executive Secretaryship 3. Diploma in Corporate Administration » All stamfordonline Courses

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SUBJECT CODE	: COA101
SUBJECT NAME	: BUSINESS COMMUNICATION I
SEMESTER	: 1
CREDIT HOURS	: 3
SCHOOL	: School of Secretarial Studies
COURSE	: Certificate in Office Administration

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Lecture Notes :	COA 101 Lecture 1.pdf COA 101 Lecture 2.pdf COA 101 Lecture 3.pdf COA 101 Lecture 4.pdf COA 101 Lecture 5.pdf COA 101 Lecture 6.pdf COA 101 Lecture 7.pdf COA 101 Lecture 8.pdf COA 101 Lecture 9.pdf COA 101 Lecture 10.pdf COA 101 Lecture 11 & 12.pdf COA 101 Lecture 13.pdf COA 101 Lecture 14.pdf
Past Exam Paper :
Syllabus :

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OBJECTIVES

• Distinguish the various functions and techniques of different communication presentations; both in the oral and written format.
• Compose communication such as letters, memoranda, meeting documentation, reports and perform oral presentations competently.
• Achieve an acceptable level of understanding of the English Language to enable them to make effective written and spoken presentation.

LEARNING OUTCOME

Upon completion of this unit, students will be able to:

• Understand finer aspects of communication and media
• Draft simple office documents

SYNOPSIS

Unit 1 - An overview of business communication and its importance in the world of commerce.

Unit 2 - Letter Writing

• Structure of a business letter
• Addressor and/or letterheads
• Addressee
• Date
• Reference
• Salutations
• Body of a letter
• Complementary close
• Signature (name/designation)

Unit 3 – Enclosures

Unit 4 – Verbal and non-verbal communication

Unit 5 - Composing various types of letters

• Letter of enquiry
• Letter of request
• Letter of complaint
• Circular letters
• Sales letters
• Letter of application and resumes

Unit 6 - Memorandum

• Structure of a memorandum and its purpose
• Drafting simple memos
• Memorandum with enclosures, attachments and reply forms

Unit 7 - Notices and faxes

• Purposes of notices
• Drafting notices and ways to attract attention
• Identifying documents which may be sent by fax
• Design paper with fax headings and all essential components
• Composing fax messages

Unit 8 - Advertisement

• Overview of the needs and purposes of various types of advertisements
• Values in advertisements i.e. attention value, retention value etc.
• Drafting simple advertisements for functions, telex etc in prose or classified style

Unit 9 - Leaflets

• Types of leaflets, and understanding why leaflets are produced in business
• Describing different designs of leaflets, and producing effective leaflets
• Skills in producing leaflets
• Designing leaflets according to instructions

Unit 10 - Invitations (formal and informal)

• Reasons for the use of invitations
• Composing formal and informal invitations
• Replying to formal and informal invitations