B.A. (Hons) Marketing
University
of East London's Bachelor of Arts (Hons) in
Marketing taught at Stamford College, is the very programme offered
by the university in its home campus in London. In United Kingdom the
programme is audited by UK's Quality Assurance Agency (QAA). Students
can complete the entire programme in Stamford or study part of it here
and part in the home campus of UEL in London. In Stamford, the course
is taught under the strict supervision of the university and in
accordance with local regulatory conditions.
This programme covers a wide range of subjects related to marketing, including product and brand management, sales management, strategic analysis, technology and knowledge management, international marketing and marketing research. A balance is maintained between theory and practice, enabling students to acquire knowledge and skills, as well as marketing and managerial competencies.
Further information on this course is currently being
reviewed. Meanwhile you can obtain information on the course from the
University of East London website:
http://www.uel.ac.uk/programmes/business/undergraduate/marketing.htm
Requirement
Stamford's Foundation Studies in Business (FSB) and other recognized equivalent qualifications such as A-Levels/STPM with 2 principal passes.
UEC with 5 credits
Intakes
February, May, June and September
More info: NEW UEL BAM Course Structure.pdf
Venues
Stamford College Petaling Jaya
Stamford College Malacca
Careers
Graduates from the course may pursue careers in a wide variety of fields such as adversiting, public relations, retailing, banking and financial services, foreign exchange markets, health services, telecommunications, computers, information services, transportation tourism and manufacturing.